Marithé François Girbaud’s Christmas 2024 pop-up, ‘CHALET DE MARITHÉ’ is designed to offer a distinctive holiday experience in a cozy cabin during the winter months. The idea is to create a natural and cozy atmosphere, reminiscent of a genuine mountain hut, while utilizing the entire pop-up space as a designated photo area.
Inspired by the vibrant atmosphere of European Christmas markets during the holiday season, we designed the sales zone with open shelves that allow visitors to freely experience and purchase the products they desire.
Client
MARITHÉ FRANÇOIS GIRBAUD
Genre
Pop-up Store
Site
20, Yeonmujang-gil, Seongdong-gu, Seoul, Republic of Korea